TOPIC: Selling to different generations
To truly understand their clients, travel advisors must think beyond income level, education, buying preferences, and spending habits. The best advisors need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the travel-buying process. This presentation helps audiences understand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for travel advisors who want to think in new ways about reaching these diverse demographics of customers and clients.

ABOUT PHIL: Around BridgeWorks HQ, Phil is known as the motivator and the historian. As an internationally recognized speaker, he has shared his wisdom and inspired audiences in 40 different states and four continents to more than 100,000 people. Before becoming a speaker, he pursued his passion to help people be their best selves as a high school teacher, college admissions professional, marketing coordinator, corporate trainer and even small business owner. He has maintained strong ties to his local community as a mentor and consultant to young entrepreneurs and brings his diverse background and skill-set to the BridgeWorks team.

Phil is one of BridgeWorks’ resident Gen Xers, and brings his unique humour, experiences, research, and generational expertise to every keynote, workshop and training session he delivers. He is a firm believer that with the proper motivation, training, and support system, members of any generation can become capable of remarkable accomplishments. With his down-to-earth, relatable style and dedication to presenting research in a digestible, entertaining way, Phil has become a fast favourite with audiences around the country.

Long before becoming a BridgeWorks Gen Expert, Phil owned and ran a coffee shop in Minneapolis. He’s the proud father of a collegiate Gen Edger, and is adjusting to life as an empty-nest Gen Xer.