The Family Concierge program is not new to Paradisus, but it is new to Melia Cuba and the Paradisus Varadero. Here's the sales insight you need to seize the opportunity and grow your sales.

1. Please describe the Family Concierge service.

The idea behind Family Concierge is to offer a high-end vacation to all family members. We believe that kids also deserve a vacation and should enjoy the resort as much as their parents! To this end, areas were created for them at the pools, in the restaurants and in the rooms. Activities were also developed according to age categories. Everything is included which means no surprises once at the resort and no nagging for any extras! This concept has just been introduced in Cuba and brings a whole new level of luxury to families who vacation there. Wifi is also included - a must for families on the go nowadays!

2. What characteristics identify the ideal Family Concierge client?

Keep Family Concierge in mind for the following:

Clients who are asking for the most modern accommodations in Cuba

Larger families that need a 2-bedroom suite (up to 7 people)

Families with smaller children looking for water games and activities

Families looking for smaller pools and a smaller resort since the section is dedicated exclusively to guests staying in Family Concierge

Families with teenagers who need to have their own exclusive area to hang out as well

3. How should agents describe to their clients the experience that their children will have?

Cuba is world-renowned for its family friendly environment and safe beaches. Add to this the top notch accommodations, fine dining and special amenities for kids and the experience will be that much more unforgettable!

4. How should agents position the Family Concierge service against other family-friendly all-inclusive options?

Family Concierge is one step above as far as personalized service and infrastructure. This dedicated section of the resort is modern and has exclusive restaurants, bars and pool area. With only 284 rooms, they’ll notice a big difference in the type of activities available and in the interaction between guests and staff.

5. What other family options are available at the Melia Cuba or Paradisus resorts besides the Family Concierge?

We have great family options within each of our brands and that cater to all budgets! Our Sol brand is ideal for families wanting to spend less for a very casual and friendly hotel. Melia is probably our most popular brand for families and since we have a Melia hotel in almost every Cuban beach destination, this brand has gained a strong reputation amongst both agents and families. Melia Jardines del Rey is a great new addition to our Family collection and has always loads of activities going on. For larger families, Melia Peninsula Varadero and our apartments at Melia Marina Varadero are good and more affordable options in Varadero. Finally, Melia Las Dunas has also been a favorite for the past 10 years because its family section.

6. What do you think will surprise guests about the Family Concierge service?

The quality of the rooms as well as the variety of exclusive restaurants continues to surprise and delight first-time Family Concierge clients. With the wide range of amenities and activities within the section, your clients won’t feel like they’re missing out on anything just because they’re in a different section of the resort. We’ve made sure that they’ll have the full Melia experience while being able to stay and play in areas specially designed to create the best possible family vacation.

7. In terms of amenities for adults, what differentiates this program from Royal Service?

Family Concierge is for families which means there will be kids! In Royal Service, sophistication is at a different level since it is adults-only. The ambiance will be the biggest difference between both. The Royal Service section is also more like a boutique hotel where you can find tranquillity at every corner. Family concierge offers more activities as well as exclusive restaurants and bars. The only swim-up rooms at the Paradisus Varadero are located in the Family Concierge area.

8. What additional benefits to agents are available for booking Family Concierge?

Family Concierge will be part of our Luxury Specialist program once it officially opens in November 2016. All bookings of swim-up rooms will allow agents to accumulate points with this exclusive Specialist program!

9. Are there any specific family-friendly properties within the Melia family that have unique offerings?

There certainly are! In fact, we have 16 properties in Cuba where kids are welcome and bigger families can be accommodated perfectly in the following properties:

As mentioned, for larger families, we have Melia Peninsula Varadero that features family rooms with bunk beds and that sleeps up to six people

Melia Marina Varadero is a condo-style property that offers 2-bedroom apartments. Please note: only Canadian Tour Operators can sell the apartments in all-inclusive

Paradisus Varadero also has family suites in its hotel section also perfect up to 6 people

For a more affordable option, Sol Palmeras also offers 2-bedroom bungalowsSol Cayo Guillermo and Melia Cayo Guillermo are great options for families with smaller kids since their beach is so shallow.

Sol Cayo Guillermo and Melia Cayo Guillermo are great options for families with smaller kids since their beach is so shallow

Sol Rio de Luna y Mares and Melia Las Dunas have special activities and areas that are perfect for tweens and teens